Paste your About page URL. We'll read its meta tags and pre-populate fields.
About page details
Publisher (optional)
Required: Page title is required · Page URL is required
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "AboutPage"
}
</script>How to use
01
Auto-fill from your live About page
Paste the URL of your published About page and click Auto-fill from URL. The tool reads the page's title, meta description, og:image, article dates, and site name to pre-populate every field.
02
Review the page and publisher details
Check Page title and Page URL, which are required, then refine the Description, Representative image URL, and the Date published and Date modified pickers. Add a Publisher name and URL to nest the Organization.
03
Copy the script tag
The JSON-LD output updates live as you type. Click Copy script and paste the block into your About page's head. Reset all clears the form if you're doing several client sites in a row.
Why About Page Schema
- AboutPage schema gives Google context about your company / brand page.
- Auto-fill from your live URL, pulls title, description, image, dates, and site name.
- Includes publisher Organization block.
Common questions
What does AboutPage schema actually do for SEO?
AboutPage is a schema.org subtype of WebPage that tells search engines this specific URL describes the organization behind the site. It doesn't trigger a dedicated rich result, but it strengthens the entity signals that feed knowledge panels and brand queries. Think of it as disambiguation, not decoration.
Can the about page schema generator pull data from my live page?
Yes. Paste your About URL and the Auto-fill from URL button fetches the page, then maps its title tag, meta description, og:image, published and modified times, and og:site_name into the form. Fields you've already typed are never overwritten, so you can auto-fill first and correct afterwards.
Is the publisher Organization block required in AboutPage markup?
No, it's optional, but it's the most valuable part. Adding a Publisher name and Publisher URL nests an Organization object inside the AboutPage, which links the page to the entity it describes. Leave both fields empty and the tool simply omits the block.
How do I install the AboutPage script on WordPress or Shopify?
Copy the output with the Copy script button, then paste it into your theme's header template, a header scripts box, or a code snippet plugin so it renders inside the head of the About page only. Don't paste it site wide; the markup should live on the one URL it describes.
Does an About page need both datePublished and dateModified?
Neither is required, and the tool drops empty date fields from the output. If you do fill them in, keep dateModified honest. Bumping the date without changing the page content is a pattern search engines have learned to discount.
Why does my AboutPage output show fewer fields than the form?
The generator strips every empty property before building the JSON-LD, so the script only contains what you filled in. That's deliberate: empty strings and null values in structured data can trip validators. Only Page title and Page URL are flagged as required.
Should a one-person business bother with AboutPage schema?
Yes, and pair it with Person markup if the brand is you. Use the publisher block for your trading name, then describe yourself separately with the Person Schema Generator so the two entities reference each other. Solo consultants get the same disambiguation benefit as large firms.