Software / app details
Provider / developer
Offer & pricing
Version & download
Rating (optional)
Screenshots *
Each non-empty URL is emitted as an ImageObject inside the screenshot array.
Required: Name is required · Description is required · Category is required · At least one OS is required · URL is required · Provider name is required · Price is required (use 0 for free)
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "SoftwareApplication"
}
</script>How to use
01
Describe the app
Enter the software name and description, choose one of the twelve application categories, and tick every operating system box that applies, from Windows and macOS to Android, iOS, and Web.
02
Set pricing and provider
Add the provider name and website, then fill the Offer card with a price (use 0 for free), a currency, and an optional price valid until date. Version and download URL are optional.
03
Add proof and copy
Enter a rating value and count if you have real review data, add screenshot URLs with the Add screenshot button, then press Copy script to grab the finished JSON-LD.
Why SoftwareApplication Schema
- Full SoftwareApplication schema for Google software rich results.
- 12 application categories, multi-OS support, screenshots as ImageObject array.
- Offer block with seller and price-valid-until date.
- Optional AggregateRating from your own review data.
Common questions
Does SoftwareApplication schema have required fields?
For Google's software rich results you need a name plus either an aggregate rating or an offer with a price. This tool goes further and requires name, description, category, at least one OS, URL, provider, and price, because complete blocks survive validation and ranking changes better than minimal ones.
How do I mark my app as free in SoftwareApplication schema?
Enter 0 in the price field. The markup then emits an Offer with price 0 and your chosen currency, which is exactly how Google's documentation says free software should be represented. Leaving price blank is different: then no Offer is emitted at all, and the warning banner reminds you.
Can SoftwareApplication schema show star ratings in search results?
Yes, that's the headline benefit. Fill in a rating value between 1 and 5 and a rating count, and the tool emits an AggregateRating node. The numbers must come from real reviews you can show on the page; invented ratings risk a manual action.
What applicationCategory should I pick for my software schema?
Choose the closest of the twelve Schema.org categories: BusinessApplication for SaaS and productivity tools, DeveloperApplication for dev tooling, GameApplication for games, and so on. If nothing fits, OtherApplication is a legitimate fallback and still validates.
Is software schema json ld better than microdata for app pages?
Yes. Google recommends JSON-LD for all structured data, and a single script tag is far easier to template and audit than microdata attributes scattered through your HTML. This generator only outputs JSON-LD for that reason.
Why add screenshots to SoftwareApplication schema?
Each non-empty screenshot URL becomes an ImageObject in the screenshot array, giving Google concrete visual evidence of what the app is. Screenshots aren't required, but they enrich how crawlers understand the product and can surface in some result treatments.
Does the software application schema generator handle apps on several platforms?
Yes. Tick as many OS boxes as apply and they're joined into a single operatingSystem value like Windows, macOS, Linux. One block covers the whole product; you don't need separate markup per platform unless the listings genuinely live on different pages.